image Just when you think you’ve seen the ugliest guitar of the year, the Fender Custom Shop Pine Cone Stratocaster, Gibson go one better and create the Gibson Eden of Coronet SG. This guitar is a collaboration between jewellery designer Aaron Shum, founder of CORONET®… no I’ve never heard of them but apparently they like diamonds because they stuck $2,000,000 worth of them all over a perfectly good SG and then created one of the most awkward photos of Henry J’s career. Speaking of Henry Juszkiewicz he had this to say, “All along we’ve been striving to expand our business to different sectors of the consumer market and ‘Eden of CORONET®’ is definitely an important milestone for what we target to achieve.”

Wow, if this thing is an important milestone in Gibson’s history the brand is surely doomed.